As any personally-respecting musical content-writer would do, I've researched this subject as thoroughly as I could before writing the very first sentences. I've really must claim that the endless social sites and content about indy music marketing all say quite similar things. Let me condense it as concisely as possible to the following 10 main considerations : One, Join all the social networks (Facebook, Myspace . com, Bandcamp, Reverbnation, Sound-cloud, Twitt-follower etc) two. Create a music based internet site, 3. Update your site and profiles typically in the realm of alternative music promotion as you can, four. write an excellent biography, five. write an excellent media-release (inc Digital Marketing Kit), 6. make online videos and distribute to Youtube, 7. offer tracks on free download sites, 8. talk with other groups and musicians and artists, 9. interact with your ' web fans', ten. don't over-post useless posts are relevant or be too hard-headed using your potential general public online.
Now, this would appear a wise practice to the majority of people but it is potentially of very little help without organization. You can quite easily do most of these things yet still find yourself lost within the dense, over-booming clouds of the world wide web. Regardless of the many advancements in technology over the last ten years roughly, there is certainly still something being said for following more traditional routes: i.e. playing live dates as much as possible, getting mass media coverage and also radio airplay, regardless of the latter's apparently inevitable decline. Bands that have combined doing this with the online methods mentioned previously have often executed very perfectly- Meadow zero being one prime example.
There are many other instances of acts whose main talents appear to lie in relentlessly efficient PR and whose songwriting ability is frequently, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'My music Charts' and it seems quite astonishing that such sub-standard music will make it into any sytem. Depressing though this might seem, really the only acts who may have any type of permanence are those who can actually write decent music. It won't should be brilliant or even that original- just 'So so'. Nonetheless, longevity or fame might not be most of a problem for some- planet earth's going to end in any event by the Mayan calender in 2012- right?
The issue is that few musicians have a very good talent for PR. They actually do exist, but have been a tremendous minority. Perhaps, because of the opportunities available from the Internet, this minority is growing in dimensions. You might know about now we appear to have inside our midst is the the 'Do-all-Yourself' modern musician, who twitters while twiddling knobs with a mixer, blogging about one minute, hammering out bass-lines and lyrics the next, cutting and pasting links and vocal takes simultaneously. Can this really happen? I think it does, however i would question the quality of work that results. Like every other craft or skill, songwriting requires dedication while keeping focused.
Can this study really go hand-in-hand with the sort of thought-processes necessary for the effective use of online advertising techniques? Can one individual embody performer, management and Pr department? It can't be disputed that creativity in marketing operational plans exists, just as you do in music. But it's a different type of creativity altogether. So what is an undiscovered genius using a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is stacked towards the roof with SEO knowledge and form a partnership. What is better for the alternative musician of the future.
Now, this would appear a wise practice to the majority of people but it is potentially of very little help without organization. You can quite easily do most of these things yet still find yourself lost within the dense, over-booming clouds of the world wide web. Regardless of the many advancements in technology over the last ten years roughly, there is certainly still something being said for following more traditional routes: i.e. playing live dates as much as possible, getting mass media coverage and also radio airplay, regardless of the latter's apparently inevitable decline. Bands that have combined doing this with the online methods mentioned previously have often executed very perfectly- Meadow zero being one prime example.
There are many other instances of acts whose main talents appear to lie in relentlessly efficient PR and whose songwriting ability is frequently, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'My music Charts' and it seems quite astonishing that such sub-standard music will make it into any sytem. Depressing though this might seem, really the only acts who may have any type of permanence are those who can actually write decent music. It won't should be brilliant or even that original- just 'So so'. Nonetheless, longevity or fame might not be most of a problem for some- planet earth's going to end in any event by the Mayan calender in 2012- right?
The issue is that few musicians have a very good talent for PR. They actually do exist, but have been a tremendous minority. Perhaps, because of the opportunities available from the Internet, this minority is growing in dimensions. You might know about now we appear to have inside our midst is the the 'Do-all-Yourself' modern musician, who twitters while twiddling knobs with a mixer, blogging about one minute, hammering out bass-lines and lyrics the next, cutting and pasting links and vocal takes simultaneously. Can this really happen? I think it does, however i would question the quality of work that results. Like every other craft or skill, songwriting requires dedication while keeping focused.
Can this study really go hand-in-hand with the sort of thought-processes necessary for the effective use of online advertising techniques? Can one individual embody performer, management and Pr department? It can't be disputed that creativity in marketing operational plans exists, just as you do in music. But it's a different type of creativity altogether. So what is an undiscovered genius using a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is stacked towards the roof with SEO knowledge and form a partnership. What is better for the alternative musician of the future.
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