By Jennifer McDonald


The music industry is not what it used to be. Headlines often despair over the erosion of revenue now that downloads are replacing CD sales, and online file sharing often eliminates the need to spend any money. Any media business is vulnerable to technology changes and consumers switching to competing forms of entertainment, but I have to wonder if music with mass appeal that could bring in big sales is even being produced. Where actually is musical talent hiding?

Although the old stereotype of music teachers and tutors reflects a stodgy grown-up teaching elementary school-age children how to play the violin or tickle the ivories, in reality there are many opportunities for high school and college students. Younger children often respond better to people closer to their age. The teen is also closer in time to learning music theory and remembering different tricks and tips on how they learned to play their instrument of choice.

I am not saying that musical geniuses no longer exist. I am certain that they are out there, but I don't see them presented or marketed to mass audiences. Without great gift, how can the music industry hope to revitalize sales and nurture new icons?

For students considering teaching as a career, taking a summer job as a camp counselor is a good start. It gives them a chance to learn how to interact with younger children while spending their summertime playing instruments they love and making new friends. This also gives high school students a chance to spend some independent time away from home before taking the big step of going off to college. It is also a way to help earn some college money. There are many openings as camp counselors in fine arts camps, as well as those specifically designed for marching band, orchestra, ensembles, horns, percussion and just plain music camp.

I know that times have changed because of the internet. Bands are going directly to music listeners with their own websites and pages on MySpace. This is absolutely fantastic because it allows anyone to throw his or her hat in the ring and get noticed. But how noticed do they get?

Musical toys should be a part of every preschool toy chest. Playing with music is fun for kids. In addition, the approach of using learning toys takes much of the pressure off parents during these younger years. There are many interactive toys that feature tone and rhythm, as well as those that actually allow a young child to create their own music combinations.

When I was growing up in the 1980s, I would listen to the radio or watch MTV. When I heard something I liked, then I would probably buy it at the store. As I recall, MTV pretty much stopped showing music videos in the early 1990s. As for radio, most stations these days play oldies, classic rock, and light mixes. This is a profitable formula, but how is new music going to be marketed to a mass audience unless it is presented to a mass audience? When the Beatles were exploding on to the American scene, they were on the radio.

Teens with promising talent in music and who have demonstrated musical interest and have taken advanced training or have involved themselves in tours, camps and tutoring programs are often the first to receive music scholarships for college.




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