By Jose Nelson


In this modern age, social media and various online platforms have made it much easier to share content and for artists, it has been easier to get their work out there to an audience that cares. Nonetheless, this has lead to the music industry becoming highly saturated and it has become harder for others to find their voice and let it be heard over the noise that others generate. Because of this, only those that remain consistent with their content are able to gain mainstream success and further in their careers.

Nonetheless, this has only emphasized on the need for these artists to create a stronger sense of relevance and a presence online. This can be done by creating music and sending it out consistently with great quality. This example has been set by K3rby hip hop and this article will emphasize on his work and what makes his music unique.

SoundCloud is an online platform that helps distribute works of art in audio format to various audiences. It was originally based in Berlin, Germany and its developers and founders namely Alexander Ljung and Eric Wahlforss created the site in September of two thousand and seven, in an effort to make music more accessible to a broad range of audiences. Their website now has an application for mobile devices and has received recognition as well as critique from the masses. When a user registers, it enables them to upload content, record new songs, promote their work, and share these original sounds to other users and people on the internet as well.

This makes it highly efficient and easy to utilize as a tool for marketing new content and for artists like K3rby, that is the basis of its appeal. Formally known in society as Kerbert Martinez, he was born in nineteen ninety four and was raised in New York, particularly within the Washington Heights area. He was only five years old when he discovered music and his passion for performing, which began by performing and singing in church, from the ages of five to fifteen. However, nobody knew that by belting his lungs out every Sunday of the month, it had ignited the passion that he had for music.

Only few people like Kerbert can express his passion and continue to do so at the age of 22 with the title of the same name released in late 2017. The album can best be defined as mix of modern trap music with elements incorporated from the unique sound that hip hop creates. Tracks like 22 and Bank Account emphasizes on his unique flow and the album art chosen represents the struggles that he went through before setting up his new business venture, K3rby Entertainment.

K3rby Enjoyment is a brand-new endeavor in service that the young male has actually begun and intends on utilizing as a system for his material and various other comparable rap artists that share the very same perfects. In a very saturated market, Kerbert is distinct in that he stays simple in his job and his nature of being down-to-earth appears in his site and various other social media sites accounts. Having a fifty percent Dominican and Puerto Rican ethnic background has actually brought about a distinctive look, stressed by his blonde cornrows, gold chains, tattoos, and a traditional yet tough style feeling that attracts from Slavic impacts.

In his song 22, he talks about how his journey on this planet began when he was born in 1994 and his trials and tribulations since then. He remembers the defining and significant moment when at 18, he realized he was going to father a child. Having a sense of openness about his life is something that most rappers talk about, but never quite share in such emotional detail and honesty like he has.

Such an honest voice is something that not all similar artists have the ability to present in such a simple yet remarkable way. For instance, the track entitled Molly speaks of his experiences and emotions on the drug MDMA or known to the streets as Molly. The hook is punctuated by an auto tuned voice that reflects the dreamy state that one experiences under the influence.

As the years go by, only time will tell on what the future holds for Kerbert and how far he will go with this work. By having a positive mindset and a unique take on rap and hip hop, he will surely go far. Coupled with the right marketing methods and more relevant content, he is a force within the industry to reckon with.




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