By Paula Hess


For those that are into music, podcasts, and audio in general, SoundCloud may be the site for you. It incorporates these various types of media and social networking capabilities, which makes it a unique entity. If you'd like to use it for business endeavors, there are a few things that you should know beforehand. Here are some important SoundCloud do's and don'ts that online marketing companies will be able to offer.

DO make it a point to share SoundCloud content. It doesn't matter if you're a musician, podcast host, or what have you; chances are you won't get far unless you share your work. Once you publish your work on SoundCloud, share it on Facebook, Twitter and the other social networks you're active on. What this will do, according to the likes of fishbat.com, is build awareness early on. This is just the first step that online marketing companies will tell you to follow.

DON'T add content without visuals. If you'd like your content to be listened to and shared, you can't post it as is. You must be able to include pictures, which you can do for various pieces of content. For instance, if you're an independent artist and would like to share a track on your upcoming album, include art of said album to make it stand out. This will help you obtain even more attention on SoundCloud.

DO implement SEO as early as possible. SoundCloud users should know that they can get found on search engines, provided they know what to do. When they upload new content, be it a music track or podcast episode, they will be able to include descriptions and tags. What these do, in theory, is allow the content in question to be easily found when people search. Anyone that specializes in search engine optimization will agree that SoundCloud is underrated in this sense.

DON'T overlook the benefits of SoundCloud Pro. This is the premium membership option that requires either a monthly or yearly fee. For what you pay, you can gain access to analytics, which will help you when it comes to posting future content. You will also be able to update or edit previous content without losing the likes and comments you've obtained up to that point. For those that heavily use SoundCloud, this membership should be considered.




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