By Matthew Roberts


It can often be easy to recruit entertainers for local venues such as clubs, restaurants, theme parks and other public performances. Whereas, when it comes to recruiting corporate entertainment acts most companies go through event planning companies or booking agencies. While this is the case, there are also entertainers whom frequent the corporate world that often play for free as a method of advertisement.

During these corporate presentations, most often the performance is either a promotional performance to advertise services, or is paid for by the company. If an entertainer travels from outside the area, most often travel expenses are covered under a contract. Speaking of contracts, it is always important to have a signed agreement or contract from a representative before agreeing to provide a performance. In almost all cases, the intent is to entertain, motivate and increase morale.

Whether considered to be playing a private event, conference, convention, fair or festival, these individuals are often in high demand. As a result, it is often advised that those looking to book this type entertainment do so as early as possible in the process. For, it can often be difficult to find the type of entertainer a company desires at the last minute.

It is even more important to get an early start on booking when it comes to the holidays. For, most artists and performers providing entertainment to corporations also play at other venues. Whereas, many also play private parties at a variety of locations from Halloween through New Year's Eve.

While often booked by representatives from a booking agency or event planning firm, there are some entertainers whom work on a contract or freelance basis. As such, companies can often avoid agency fees when booking these individuals on a direct hire basis. In most cases, individuals working in this manner often request a higher rate though one that is still less than it would be to pay the entertainer along with an agency.

When it comes to hiring different types of entertainment, there are often a great number of choices. When looking to book a keynote speaker, disc jockey or pianist, it should be noted that these individuals are always in high demand. For, many play opening sessions of a number of annual conferences and conventions. When there is a theme associated with an event, entertainers can often design a custom performance based on the theme upon request.

While most often these events hire outside entertainment, there are some in which the employees are asked to participate in a variety of trivia, board and sporting games. When asked to participate in any physical event, it is often advised that employees sign a release form in case of accident or injury. If not, the corporation could be held liable for any medical costs which the employee occurs as a result of the incident.

Ultimately, most corporations pay entertainers a higher fee than other booking agents. Although, it can often be hard for some to abide by the corporate policy, dress code and censorship which often comes with same. As such, while some feel the higher pay is a good trade off, others prefer to keep performances in public clubs and private venues where there are no such rules and regulations.




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