Things You Should Know About iPod Ad's

By Andi Yulianto


Apple has sold about 250 million tunes from its iTunes Music Shop and 10 million iPods. With the release of updated iPod models, Apple has launched a brand new iPod ad campaign in various national and international magazines, billboards and in the World-wide-web. The new set of iPod ad features a number of vibrant colors and design schemes using a black silhouetted figure of a person dancing with or simply enjoying an iPod. Cropped versions of these iPod ads can also be seen in updated Apple iPod internet pages.

The new style is pretty distinctive and colorful compared towards the usual uncomplicated, white advertising they're popular of within the past. The colorful and silhouetted iPod ad campaign of Apple makes the white iPod earphones quite recognizable.

An iPod ad is getting run by 3 a mobile operator inside the United Kingdom. It truly is the first ever 3G mobile video ad campaign for the Apple iPod. The iPod ad runs for 14 seconds that features the ever well-known silhouetted dancers from the brand's campaign concept.

iPod ad has become very popular indeed that in the Simpsons episode entitled "Thank God, It's Doomsday," Homer Simpson noticed in the Gospel for Less shop this iPod type of ad.

On the other hand, the copying of the idea has gone wild as Apple threatens to sue Music Channel Fuse over their new ad campaign that looks just like the iPod ad campaigns. Music Channel Fuse and its owner Cablevision's Rainbow Media are threatened by Apple's lawyers with a lawsuit unless the music channel stops the campaign.

Inside the similar campaign, figures of men and women in silhouette are watching though television using the colorful background. The campaign may well mirror iPod ad campaign but Fuse takes the idea to a very diverse direction with one of their ad versions showed a man apparently masturbating while 1 showed a man doing a beer bong.

Rapper Eminem and Music group Black Eyed Peas also rode with the sucess of iPod ad campaign's bandwagon, as the former was featured in a version of an iPod ad rapping and appearing on screen.

Also, the latter and their song "Hey Mama" from the album "Elephunk" became more popular after the song was used in another iPod ad campaign. The song was selected for the iPod television ad campaign by Apple and the creative team at TWBA Chiat Day. They thought the song was appealing and would definitely attract the attention of the viewers.

Apple ad is also reported lately to be included inside iTunes soon. The testing advertisements are positive to lure advertisers taking into consideration reaching million of iTunes users. But, numerous users are not excited about this primarily due to the fact they've been utilised to an Apple ad completely cost-free iTunes. As considerably as the Apple ad will seem only on the lower left corner with the iTunes Library, this can nonetheless prove to be risky.

iPod ad in iPod pages, posters, magazines, and billboards have been popping up all over important cities around the world. This also proves that Apple is aggressive with this new iPod ad push.

As a matter of reality, Enterprise 2.0 has included the U2 silhouette iPod ad campaign in its 2005 Wise List. The annual tip of the hat to the brightest minds in business of this magazine has given their nods to Apple in its unique concept of advertising iPod.

The iPod ad was a collaboration of lead singer Bono of U2 and Apple CEO Steve Jobs. They happen to be long time friends who worked closely for this iPod ad campaign. They both contributed to the ad campaign and their efforts in advertising iPod paid of quite well. At the same time, Apple's iTunes Music Store made the exclusive release of U2's How to Dismantle an Atomic Bomb.

Making use of the good results of the iPod campaign, the album also hit the charts for weeks soon following its debut in November 2005.




About the Author:



0 comments: