Marketing Rules from Jake and Elwood - The Blues Brothers
Posted by Kay Stanford Jr Kastum at 6:06 AMOne of the films that makes me smile is The Blues Brothers. Quite often while preparing dinner we will roam Youtube, looking for interesting music to play while preparing dinner.
When you think about it - the fact that we go to a searchable online database rather than TV or our CD collection is one insight already.
After some aimless clicking we ended listening to the great music from the Blues Brothers - and some marketing rules were born.
Blues Brothers Marketing Rule Number One - if the audience (market) does not like the first thing you test. stop and consider just what they do want. And then test it and pay attention to the response. The market will tell you what it wants if you listen and pay attention. [link:Blue Brothers]
I will let you just watch the video now - and enjoy the retro strains of Hollywood doing what it does best. May as well turn it up.
Marketing can be simple. Once you have a chosen audience - determine what they want. The people in the your crowd have common interests - are you feeding that drive?
The first law of marketing is about the "WHO". Until you define your market - it is impossible to design a campaign that will reach them effectively.
Play your life and your marketing LOUD. If someone is not complaining about your message - crank it up some more. "Soft" marketing music will put your audience to sleep - or at least allow them to completely ignore you.
When you think about it - the fact that we go to a searchable online database rather than TV or our CD collection is one insight already.
After some aimless clicking we ended listening to the great music from the Blues Brothers - and some marketing rules were born.
Blues Brothers Marketing Rule Number One - if the audience (market) does not like the first thing you test. stop and consider just what they do want. And then test it and pay attention to the response. The market will tell you what it wants if you listen and pay attention. [link:Blue Brothers]
I will let you just watch the video now - and enjoy the retro strains of Hollywood doing what it does best. May as well turn it up.
Marketing can be simple. Once you have a chosen audience - determine what they want. The people in the your crowd have common interests - are you feeding that drive?
The first law of marketing is about the "WHO". Until you define your market - it is impossible to design a campaign that will reach them effectively.
Play your life and your marketing LOUD. If someone is not complaining about your message - crank it up some more. "Soft" marketing music will put your audience to sleep - or at least allow them to completely ignore you.
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